Ninja Face Kick Studios

Week 8 EOC: Creative Content

2012-02-27T15:49:00.001-08:00

For my project I plan to build a website for the product. This website will have a couple really nice Web 2.0 features and will be coded mainly in HTML5/CSS3/jQuery, not just thrown on top of CMS theme. Since the website will need content I will also create a company logo, packaging and a product style guide for the project. Different parts of the project may be pulled and used in the site as the text content.

The book refers to the type of site it will be as a corporate site. “The most basic type is a corporate (or brand) Web site. These sites are designed to build customer goodwill, collect customer feedback, and supplement other sales channels, rather than to sell the company’s products directly. “Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Monday, February 27, 2012. And that’s exactly what the goal for the site will be, not to actually sell anything but to raise awareness of the product.

The site its self will most likely by a 5-6 page site with just the info for the product and static display images. The site would feature a home page, about, contact, beverage list page and a social media page. The Photoshop images for the packaging would be he most used images on the site. The site will be built in Photoshop first as a mock-up and then the assets will be used for the real site creation.

I will also ensure that the site is set-up to be social media friendly, by putting in things like Facebook like buttons and Pinterest “pin it” buttons. These little buttons are what starts things to go viral so having them will make the product look more real. I also see the site have a cool jQuery gotobyscroll effect being used with a floating nav box. The site will be linked to the blog and be wrapped in an iframe so that all the effects come thru.

Final Project: Implementation Evaluation Control

2012-02-27T15:22:00.002-08:00

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Final Project: Price

2012-02-27T15:21:00.002-08:00

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Final Project: Promotion

2012-02-27T15:20:00.007-08:00

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Final Project: Distribution

2012-02-27T15:20:00.004-08:00

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Final Project: Product

2012-02-27T15:19:00.003-08:00

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Final Project: Target Market Strategy

2012-02-27T15:19:00.000-08:00

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Final Project: SWOT Analysis

2012-02-27T15:18:00.003-08:00

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Final Project: Objectives

2012-02-27T15:17:00.003-08:00

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Final Project: Business Mission Statement

2012-02-27T15:17:00.000-08:00

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Final Project: Pitch

2012-02-27T15:15:00.002-08:00

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Marketing Project Concept

2012-02-27T13:42:00.001-08:00

EOC Week 7 The Pitch

2012-02-20T15:13:00.001-08:00

CzekoladaBeverages. Low calorie chocolate favoredvodkas. Combining the finest chocolate favors with the inviting taste ofpremium vodkas all while being diet friendly. While the current market placecontains either low calorie or chocolate flavored vodkas, no product offersboth. This product would be attractive to the current consumers for both peoplethat enjoy both and still remain different enough to stand out.

CzekoladaBeverages would not just offer a single chocolate drink; it would offer an arrayof different flavors. Vodka at its best has no real taste and makes for aprefect base to add flavors to. Just like how dark chocolate and whitechocolate are day and night from each other so would be the different vodkaflavors. These would be the basic Dark, Milk, White Chocolate flavors and alsoinclude bolder mixes like Chocolate/Japeino.

By being low calorie the drinks will be asmart choice for that person whom wants a drink but not to worry about itlater. Its also lends itself to becoming a standard choice for mixed drinks andhelp in the creation of new drinks by being a strong bold flavor.

Week 5 EOC: Social Networks and Job Hunting

2012-02-06T15:07:00.000-08:00

Both the article from the Wall Street Journal and the expert from the book are working towards the same marketing concept of hiring people based off of online social media. However they both differ in how well it has been working and both make a good case with the support they put forth. To start with the book it says, "In response, marketers are now working to harness the newfound communications power of their everyday customers, turning them into influential brand ambassadors." Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Monday, February 06, 2012. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch05box01>. What the book is explaining that is that companies today are more inclined to give there customers power of the companies marketing. The book gives an example of how Jet Blue (no need to post a paragraph I'll summarize) now actively looks for customer to be product ambassadors and is so successful at it that there are people completing for this positions even thought they offer very little in return. To me people seek out this roles because it the already have a connection with the product.
Now the WSJ is also writing about how companies are trying to use social networks, mainly Facebook to hire people. The major difference is that they are exploring companies that are searching for normal company jobs (i.e. support, accounting, managerial) and people are not responding well to it. "Facebook hires account for less than 1% of the total hires companies are making, according to Jobs2Web, which helps companies track the sources of candidates and hires." Job Recruiters Turn to Facebook to Find Candidates - WSJ.com To me the reason why is that people like to keep private stuff away from potential employers. If one to apply on Facebook then they know the company is likely to look at their profile and a lot of people have things on Facebook they would prefer a potential employer wouldn't see.
The book and the WSJ are correct even though they are stating opposite conclusions of the use of social networks for hiring tools. The jobs referenced by the books are more attractive almost a way to sneak in because you know someone and the WSJ jobs are just that, jobs.

Week 4 EOC, There's an app for that

2012-01-30T16:12:00.000-08:00

iPressionist is that app that would allow users to take photos and then apply different photo filters to turn image into an impressionism style work of art. This app would stand out from the other similar ones by also letting people create custom slide shows and use stock music to add to the slide show. The app would also have a social media aspect of it that will allow users to share there final images with each out and compare within a closed community. The filters in the app would provide a range of different impressionist styles ranging from Monet to Degas. This app would be free to download and make money by using ads placed in the bottom 3rd of the start screen when the app loads. Below is an example of a before and after photo.

Week 2 EOC: Boston Consulting Group - Video Games

2012-01-23T16:16:00.000-08:00

A Boston Consulting Group created a matrix to measure market growth rate and then divide them into 4 different categories; Stars, Cash Cows, Question Marks or Dogs. This post is going to use the current state of the video game industry to show an example of each category and the outlook for each. The easiest to start with is Stars, so lets do that; the Star of today’s video would be the hardware console. It is home to the games and today games are the largest selling items in entertainment; “Activision, the game's publisher, said that Modern Warfare 3 sales had totalled more than $400 million (£250m) in the first 24 hours in Britain and the United States alone. The game went on sale worldwide on Tuesday.” http://www.telegraph.co.uk/technology/video-games/video-game-news/8884726/Call-of-Duty-Modern-Warfare-3-breaks-sales-records.html. The Cash Cows of the industry is the mobile apps and games designed for iOS and Android devices. The games for devices are priced low but reach insane amount of numbers, ie Angry Birds “Rovio just announced that its golden egg mobile game Angry Birds just passed 500M game downloads worldwide, making it one of the most downloaded games in history.

Angry Birds players amass 300 million minutes of playing time each day, Rovio added.” http://articles.businessinsider.com/2011-11-02/tech/30349193_1_rovio-angry-birds-black-ops#ixzz1kKTlp7bH. The Web based games would be the question marks; since it has unknown numbers, is still in its infancy and technology is for it is improving. Companies are still trying to test out this market area “Social gaming giant and all-round gaming industry controversy center Zynga spends approximately $300 in marketing in order to gain every new paying customer. When the average paying customer only shells out $150 during their time playing Zynga games, the math doesn’t look good.” http://gnews.com/zynga-spends-300-dollars-for-every-new-paying-player-16201244015523/. The dog is without any doubt the PC gaming market, it simply has been passed by with consoles being connected to the bigger TV in the house and web based stuff inside the browser, the demand has dwindled. “Company frontman John Carmack shocked everyone when he recently provided this quote: "We do not see the PC as the leading platform for games. That statement will enrage some people, but it is hard to characterize it otherwise; both console versions will have larger audiences than the PC version.” http://www.tgdaily.com/games-and-entertainment-brief/58964-pc-gaming-is-dead-even-id-says-so

Great Customer Service

2012-01-09T15:58:00.000-08:00

Great Customer Service

In this post I am going to talk about why great customer service is important for a business and will provide a personal example. “Customer relationship management is perhaps the most important concept of modern marketing. “ (Marketing: An Introduction for Education Management Corporation, 10th Edition). This statement is simple yet it also is over looked by many companies and stays true as things grow and more and more ways of advertising are created. A few months ago my cell phone provider charged my bank account twice caused by an error in their auto-pay system. The first few calls yielded nothing but headaches and it took sometime to get them to admit the error. Eventually I spoke with a rep that was awesome not only did they get the error corrected they sent me a new upgraded iPhone for free. I could have easily and went to a competitor and gotten the same product but that service helped establish a relationship and loyal between the company and myself. That gesture was what turned me away from a soon-to-be disgruntled former customer to someone that recommends them to others, this result is plainly laid out in the book, “Good customer relationship management creates customer delight. In turn, delighted customers remain loyal and talk favorably to others about the company and its products.” (Marketing: An Introduction for Education Management Corporation, 10th Edition).

Week 1 EOC: My Voice

2012-01-09T13:46:00.001-08:00

Hello, my name is Will Rowley, And I love to do web design. But a little about myself first; I currently live in Las Vegas by way of Southern New Jersey. I was born and raised in a nice town called Mt. Laurel and stayed there until I left at 18 to join the Air Force. I spent 6 years in the Air Force fixing the flight control systems for bombers. After that I got into tech support for a few years.

Now the best part, after doing tech support for year one day I decided to make a change. Thats when I discovered my passion for web design. I had always excelled at the technical aspects of many things but always felt like something was missing. With web design I am able to create from the technical and see a awesome graphical representation of all the work I put into things. Coding for hours on end is something I do for fun, just to get the rush of seeing a clean, well designed site at the end of my work.