EOC: Week 10: What are the benefits vs the features?

With our product it’s important to let people see the difference between the benefits and features of the drinks. Lets start by defining features according to the book;,” Features are a competitive tool for differentiating the company’s product from competitors’ products. “ That’s simple enough, the features are the aspects of our drinks that set-up them apart from everyone else. The way to describe benefits isn’t so copy and paste, but there is this quote “ These benefits are communicated and delivered by product attributes such as quality, features, and style and design. “ Those are the parts of the product that come together to provide the benefit, the happy feeling after a drink.

The features of Czekolada Beverages are firsts that its infused with several different chocolate flavors, there is no single chocolate flavor that’s better than any other so why not make a few different ones. The next feature of Czekolada Beverages is that all of the drinks are low-calorie, when compared to their competitors. The final and perhaps most underrated feature would be the smoothness of the vodkas; if the drink doesn’t go down easily then why drink it. Those 3 features are why Czekolada Beverages stand out from other premium vodkas; its variety of flavor, low calorie count and the smoothness.

All of the features only help add to the benefits of Czekolada Beverages offers. The flavor and smoothness combine to create a benefit of a great refreshing new way to mix to vices together; fine chocolate taste and booze. When you take the low-calorie feature alone it provides many a benefit most obvious would be allowing people to enjoy the drink with out worry. The final benefit of Czekolada Beverages is that it is new kind of drink and early adapters will have a since of pride in that they discovered something unique.

Week 9 EOC - 3 Mission Statements

The top three mission statements, (no real order) to me areas follows.

Cocoa Cough’s mission is to make people happy around the world by selling the highest quality, most unique tasting experience made with passion and innovation to help cure the common cough. - Joaquin Lares http://j-lares-photography.blogspot.com/ 

Choco-Nachos Mission Statement: "We give families the opportunity to taste a delicious blend of natural flavors that everyone and anyone from all ages can enjoy. " - Jose Francisco http://audiofrancisco.blogspot.com/ 

The mission of Wasted Candy Company is to provide delicious candy and alcohol mixtures to the world. Our goal for every candy order is that it results in a “delighted customer” who will tell their friends. We would like to revolutionize the candy industry and make it almost inevitable for the world to eat Wasted Candy products. - Cameron Doresy http://freshflyandfitted.blogspot.com/


The first thing that stood out about these three examples is that they all start by saying that this is a mission of the company. I like that they are so right in your face about what they want to do and don't leave any mystery to what their motivates might be. Next they all are about what they want to do to the people of the world, make everyone happy, give families some they all would enjoy. And each mission statement then explains how they will be doing this with a vague description of the product. The product is not needed to be described in great detail for a mission statement and none of the example above do.