EOC: Week 10: What are the benefits vs the features?

With our product it’s important to let people see the difference between the benefits and features of the drinks. Lets start by defining features according to the book;,” Features are a competitive tool for differentiating the company’s product from competitors’ products. “ That’s simple enough, the features are the aspects of our drinks that set-up them apart from everyone else. The way to describe benefits isn’t so copy and paste, but there is this quote “ These benefits are communicated and delivered by product attributes such as quality, features, and style and design. “ Those are the parts of the product that come together to provide the benefit, the happy feeling after a drink.

The features of Czekolada Beverages are firsts that its infused with several different chocolate flavors, there is no single chocolate flavor that’s better than any other so why not make a few different ones. The next feature of Czekolada Beverages is that all of the drinks are low-calorie, when compared to their competitors. The final and perhaps most underrated feature would be the smoothness of the vodkas; if the drink doesn’t go down easily then why drink it. Those 3 features are why Czekolada Beverages stand out from other premium vodkas; its variety of flavor, low calorie count and the smoothness.

All of the features only help add to the benefits of Czekolada Beverages offers. The flavor and smoothness combine to create a benefit of a great refreshing new way to mix to vices together; fine chocolate taste and booze. When you take the low-calorie feature alone it provides many a benefit most obvious would be allowing people to enjoy the drink with out worry. The final benefit of Czekolada Beverages is that it is new kind of drink and early adapters will have a since of pride in that they discovered something unique.