The top three mission statements, (no real order) to me areas follows.
Cocoa Cough’s mission is to make people happy around the world by selling the highest quality, most unique tasting experience made with passion and innovation to help cure the common cough. - Joaquin Lares http://j-lares-photography.blogspot.com/
Choco-Nachos Mission Statement: "We give families the opportunity to taste a delicious blend of natural flavors that everyone and anyone from all ages can enjoy. " - Jose Francisco http://audiofrancisco.blogspot.com/
The mission of Wasted Candy Company is to provide delicious candy and alcohol mixtures to the world. Our goal for every candy order is that it results in a “delighted customer” who will tell their friends. We would like to revolutionize the candy industry and make it almost inevitable for the world to eat Wasted Candy products. - Cameron Doresy http://freshflyandfitted.blogspot.com/
The first thing that stood out about these three examples is that they all start by saying that this is a mission of the company. I like that they are so right in your face about what they want to do and don't leave any mystery to what their motivates might be. Next they all are about what they want to do to the people of the world, make everyone happy, give families some they all would enjoy. And each mission statement then explains how they will be doing this with a vague description of the product. The product is not needed to be described in great detail for a mission statement and none of the example above do.
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