For my project I plan to build a website for the product. This website will have a couple really nice Web 2.0 features and will be coded mainly in HTML5/CSS3/jQuery, not just thrown on top of CMS theme. Since the website will need content I will also create a company logo, packaging and a product style guide for the project. Different parts of the project may be pulled and used in the site as the text content.
The book refers to the type of site it will be as a corporate site. “The most basic type is a corporate (or brand) Web site. These sites are designed to build customer goodwill, collect customer feedback, and supplement other sales channels, rather than to sell the company’s products directly. “Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Monday, February 27, 2012. And that’s exactly what the goal for the site will be, not to actually sell anything but to raise awareness of the product.
The site its self will most likely by a 5-6 page site with just the info for the product and static display images. The site would feature a home page, about, contact, beverage list page and a social media page. The Photoshop images for the packaging would be he most used images on the site. The site will be built in Photoshop first as a mock-up and then the assets will be used for the real site creation.
I will also ensure that the site is set-up to be social media friendly, by putting in things like Facebook like buttons and Pinterest “pin it” buttons. These little buttons are what starts things to go viral so having them will make the product look more real. I also see the site have a cool jQuery gotobyscroll effect being used with a floating nav box. The site will be linked to the blog and be wrapped in an iframe so that all the effects come thru.
The book refers to the type of site it will be as a corporate site. “The most basic type is a corporate (or brand) Web site. These sites are designed to build customer goodwill, collect customer feedback, and supplement other sales channels, rather than to sell the company’s products directly. “Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Monday, February 27, 2012. And that’s exactly what the goal for the site will be, not to actually sell anything but to raise awareness of the product.
The site its self will most likely by a 5-6 page site with just the info for the product and static display images. The site would feature a home page, about, contact, beverage list page and a social media page. The Photoshop images for the packaging would be he most used images on the site. The site will be built in Photoshop first as a mock-up and then the assets will be used for the real site creation.
I will also ensure that the site is set-up to be social media friendly, by putting in things like Facebook like buttons and Pinterest “pin it” buttons. These little buttons are what starts things to go viral so having them will make the product look more real. I also see the site have a cool jQuery gotobyscroll effect being used with a floating nav box. The site will be linked to the blog and be wrapped in an iframe so that all the effects come thru.
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