Final Project: Distribution

In order to get the products to the market is important know what the distribution model will be. The product will follow the standard three-tier distribution method for selling alcohol in the US. The company will sell the drinks to a licensed distributor that will then sell it to the retailer, who then will sell it to the end consumer. The retailers will be the most important link in the chain of selling the product to the consumers. "Retailing plays a very important role in most marketing channels. Each year, retailers account for more than $4.4 trillion of sales to final consumers. They connect brands to consumers in what marketing agency OgilvyAction calls “the last mile”—the final stop in the consumer’s path to purchase. "Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation Chapter 11, Page 346. Since the global market is not required to follow American law Czekolada Beverages will just "Straight product extension means marketing a product in a foreign market without any change. Top management tells its marketing people, “Take the product as is and find customers for it.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation Chapter 15, Page 496. Since the product is such high quality and the globalization of the world connecting everyone, marketing in other countries will only require slight language changes.