Final Project: Implementation Evaluation Control

Once the product is out in the world the most important task will be to continually ensure that the company does not slow down. "Truly sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policy makers, and others work together to ensure socially and environmentally responsible marketing actions. "Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation.Chapter 16 page 512. To ensure that Czekolada Beverages does remain a responsible company policies will be created. These will include policies to ensure that the high quality of the products remains and also that the social media presence of the company continues to grow. Product testing will also be very important so that a downturn in quality will be avoided at all cost. The company will also develop new flavors, explore different avenues for our beverages and try to innovate. "New products are important—to both customers and the marketers who serve them. For customers, they bring new solutions and variety to their lives. For companies, new products are a key source of growth. Even in a down economy, companies must continue to innovate." Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation Chapter 8, page 245. This is where the strength of not just making one chocolate infused vodka comes into play; we make many different flavors just as chocolate has many different flavors and combinations. The ability to update and expand our offering will provide the product growth needed for the company to remain.

Below is a mock-up of the home page for the company website.