Monday, February 20, 2012

EOC Week 7 The Pitch


Czekolada Beverages.  Low calorie chocolate favored vodkas. Combining the finest chocolate favors with the inviting taste of premium vodkas all while being diet friendly. While the current market place contains either low calorie or chocolate flavored vodkas, no product offers both. This product would be attractive to the current consumers for both people that enjoy both and still remain different enough to stand out.

Czekolada Beverages would not just offer a single chocolate drink; it would offer an array of different flavors. Vodka at its best has no real taste and makes for a prefect base to add flavors to. Just like how dark chocolate and white chocolate are day and night from each other so would be the different vodka flavors. These would be the basic Dark, Milk, White Chocolate flavors and also include bolder mixes like Chocolate/Japeino.

 By being low calorie the drinks will be a smart choice for that person whom wants a drink but not to worry about it later. Its also lends itself to becoming a standard choice for mixed drinks and help in the creation of new drinks by being a strong bold flavor.

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