Final Project: Business Mission Statement

For every business the one of the most important things is “what is the mission statement?” Czekolada Beverages is to be defined by what our statement is so first lets look at exact what should a mission statement be. “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization. “Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Monday, March 05, 2012.

So what does Czekolada Beverages want to guide people to do, what does this company want to accomplish in the market place. Before the mission statement is created we also need to look at two very different sides of the company; the Product – Oriented and the Market – Oriented sides. Czekolada Beverages Product – Oriented Definition is to “Sell Chocolate Infused Vodkas.” The Market – Oriented Definition is to “Provide people with a flavorful alcohol inside a low calorie drink” Both are close to each other but different enough that they need to be combined to make the mission statement. This must also not be to narrow since as the book explains “Products and technologies eventually become outdated, but basic market needs may last forever. Cold Stone Creamery’s mission isn’t simply to sell ice cream. Its mission is to “make people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence, and innovation.” Likewise, Under Armour’s mission isn’t just to make performance sports apparel, it’s “to make all athletes better through passion, science, and the relentless pursuit of innovation.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Monday, March 05, 2012.

Czekolada Beverages’ mission is to make people’s lifestyles more enriched though the taste and quality of our drinks.