Final Project: SWOT Analysis

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)" Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Chapter 2, Page 55. With that stated we can now examine Czekolada Beverages to see where it will fit into the current market place and what concerns will need to be addressed. The strengths of the company is that all of the products offer a variety of benefits to the consumer. All of the products are low calorie; this is a great strength in that it will help shrink the number of competitors. Another strength of the product is the versatility the drinks offer; they are not meant to be just consumed but to have other things mixed in with it. And finally the last strength would be the high quality of the product. The only real weakness is that there is risk some may not like the taste. Also desiring to create a niche for the drinks will help strengthen the consumer base it could alienate some potential consumers. This niche is also an opportunity for Czekolada Beverages in that a health niche will lead to health sales and stability of the product. "To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage. “In today’s hypercompetitive world,” states a marketing expert, “the race for competitive advantage is really a race for customer and market insights.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Chapter 4, Page 101. There is also opportunity that the product could grow outside this niche into the main market. The threats to the company and products are the not only the current related options but that of larger drink companies moving into the same product market. Even if Czekolada Beverages is the first into the market with low-calorie chocolate infused vodka it will not be the only one.