Final Project: Objectives

Czekolada Beverages objectives in the market place will be to stand out on the strength of the product and to create a new niche market for our unique beverages. To do this we want to become the go to beverage for our consumers get the to the point where if its not us then they don’t want anything. According to the book, “People vary in their emphasis on serving themselves versus serving others. Some people seek personal pleasure, wanting fun, change, and escape. Others seek self-realization through religion, recreation, or the avid pursuit of careers or other life goals. Some people see themselves as sharers and joiners; others see themselves as individualists. People use products, brands, and services as a means of self-expression, and they buy products and services that match their views of themselves." Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation Chapter 3, Page 89. It is this reliance people develop with products that we want to build on, by supplying them a product they just can’t get elsewhere. However it is understood that in today’s current world we will need to be flexible and need to continually develop new ideas and flavors of the brand. Just as “The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features. Under this concept, marketing strategy focuses on making continuous product improvements." Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation Chapter 1, Page 10. So a driving objective of Czekolada Beverages will be to ensure that the quality of the products is always of the highest caliber. Finally the last objective of the company is not to just get people drunk off our amazingly tasty hooch but to ensure that they do so responsibility and are educated of the benefits our products provide.