Final Project: Product

Low calorie chocolates infused vodkas are Czekolada Beverages main products; these are to include the several different chocolate flavors offered. The bottles will be standard 750ml and 1750ml sizes. The book states that “We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these."  Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Chapter 7, Page 209. What we will offer is an enjoyable high quality beverage to the consumer in bottled form. To go a further in depth about other product choice it is important to note what the PLC concept is. "The PLC concept can describe a product class (gasoline-powered automobiles), a product form (SUVs), or a brand (the Ford Escape). The PLC concept applies differently in each case. Product classes have the longest life cycles—the sales of many product classes stay in the mature stage for a long time."  Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Chapter 8, Page 258. Now that has been explained, the product class of what we offer is low calorie chocolate infused vodka and Czekolada Beverages is the brand behind it. The products are not just simply another vodka but a whole new class of vodkas.